Aggregated TikTok Ads & Shop performance for selected brand and date range
Total Ads Spend
Rp 120.850.000
Avg. CTR 1.64%
Total Impressions
12.950.000
6.880 conversions
Total GMV
Rp 980.400.000
5.216 orders
Conversion Rate
3.9%
Avg. Shop CVR
| Brand | Date | Ads Spend | Impressions | CTR | Ads Conv. | Orders | GMV | Shop CVR |
|---|---|---|---|---|---|---|---|---|
| GlowSkincare ID | Apr 1, 2026 | Rp 12.400.000 | 1.240.000 | 2.34% | 890 | 412 | Rp 186.500.000 | 3.8% |
| GlowSkincare ID | Apr 5, 2026 | Rp 10.200.000 | 980.000 | 1.98% | 702 | 355 | Rp 159.200.000 | 3.4% |
| SnackKu | Apr 2, 2026 | Rp 28.900.000 | 3.100.000 | 1.12% | 2.040 | 1.890 | Rp 94.500.000 | 5.1% |
| SnackKu | Apr 7, 2026 | Rp 31.500.000 | 3.400.000 | 1.05% | 2.180 | 2.010 | Rp 100.800.000 | 4.9% |
| FashionLane | Apr 3, 2026 | Rp 18.750.000 | 2.050.000 | 1.65% | 520 | 268 | Rp 214.400.000 | 2.9% |
| FashionLane | Apr 8, 2026 | Rp 19.100.000 | 2.180.000 | 1.72% | 548 | 281 | Rp 225.000.000 | 3.1% |
CTR is above the beauty category average. Scale budget to the “Retargeting 7d” ad set (+15%) while watching frequency so it does not exceed 3.2.
GMV is up from last week; conversion rate is stable. Bundling serum + sunscreen lifts AOV — keep it in Friday live streams.
CTR decline aligns with higher CPM. Test new creatives (UGC before/after) and tighten audience overlap across campaigns.
Checkout abandonment is up on mobile. Speed up product pages and enable 1-hour limited vouchers at peak hours.
High conversion volume with moderate CTR — suitable for broad scaling. Shift 10% of budget to TikTok Search placement to capture intent.
Conversion rate is strong; monitor stock for the “Pedas Level 3” flavor variant. Buy-2-get-1 promos drive repeat orders — evaluate margin.
CPM is up seasonally. Protect ROAS with bid caps on prospecting ad groups and double creative refresh to twice per week.
GMV is growing; conversion rate dipped slightly from prospecting traffic. Focus cart retargeting within 24 hours to close the gap.
Female audience 25–34 performs best. Duplicate winning creative to Spark Ads with 3 mid-tier creators.
High AOV from the outerwear collection. Show a size-guide video on product pages to reduce size-related returns.
CTR lift from carousel lookbook ads. Add a “View in Shop” CTA on the last slide to align the journey.
Live shopping conversion is up 18%. Schedule sessions with limited-drop products to ride the momentum.